MIGUELIVANOV is an independent agency that helps brands become number one by means of exceptional advertising and video content. While working with us, the majority of our clients acquired leading positions in their categories. In recent years, our creative effort won a broader audience by achieving outstanding results across Europe. Meet our team to write and shoot your own success story.

Viral Stories

Our viral stories have collected more than 50 million views.

Along with massive TV campaigns for CIAN, we released several viral videos that promoted the brand's values in a most emotional and involving way. Each of the projects increased the number of downloads and announcement related requests by 5%.

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Film 'Brodsky Cat' became one of the most noticed and appreciated Russian viral videos ever. The insight that inspired the film is based on laziness and passivity of the Russian audience when it comes to an obvious necessity to improve their living: I am reluctant to change anything, not only my home. In the video the cat is reading a famous poem by Joseph Brodsky 'Don't leave the room', changing in it certain words the way he likes. 

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In a few days the video skyrocketed up to 7 mln views and gathered hundreds of positive comments in various social media. It was included into TOP10 commercials of Runet in the most objective rating by Google - as the most viewed, shared and discussed video of 2016.

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The viral video promoting the unique proposition of CIAN - ‘We check everything in person’ - got one million views in the very first day and was named one of the best ads of 2017 by Sostav.ru, the main national advertising portal. 

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The intriguing and dramatic videos contained a provocative message to boost the discussions in social networks. Is it good or bad when someone comes to your apartment and have sex there?

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The intriguing and dramatic videos contained a provocative message to boost the discussions in social networks. Is it good or bad when someone comes to your apartment and have sex there?

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Along with the famous TV campaign for AM.ru, we made a nasty video on the same creative idea, ‘Sells cars faster than you think’. To ensure the viral potential of the film, the project was released in collaboration with ‘Maxim’ magazine and pop trio ‘Nikita’, famous by their erotic performance.

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The video was placed on www.maximonline.ru and had its proper coverage in the print copy with a special four page opening. The film gathered 2 mln views in the first two weeks.

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